Example report · Premium and live, from a standing start
🧭 Coaching & MentoringA premium live membership: Coaching & Mentoring for people who want results, not another feed
With 6,600 US monthly searches for "life coaching" and a steady year-on-year growth of 3%, there is significant interest in the Coaching & Mentoring category. Among the four communities in this space, three publish a monthly price, with a median of $49.92. However, pricing is mostly unpublished, making any clear pricing strategy stand out. Your format of live sessions and video, combined with a founding cohort of 10–20 members that you invite personally, positions you well to tap into this interest and fill the existing gap in transparent pricing. You can dedicate 15 or more hours per week to this endeavor, enhancing your engagement with members.
The evidence
Live data from the Coaching & Mentoring category on Membership Index.
- 4
- communities indexed
- $49.92/mo
- median published price
- 3 of 4
- publish a price
| Price band | Communities |
|---|---|
| Free | 1 |
| Under $10 | 0 |
| $10–25 | 0 |
| $25–50 | 1 |
| $50–100 | 0 |
| $100+ | 1 |
Search demand
US · measured 19 hours ago- life coaching→ +3% year on year6,600/mo
- business mentor1,400/mo
- group coaching program150/mo
8,150 searches a month across these terms. Ranking difficulty 35/100, unusually soft for a topic this size. Search volume measures interest in the subject, not willingness to pay for a community about it. Treat it as the size of the room, not the size of the business.
The gap: Pricing here is mostly unpublished: 3 of 4 Coaching & Mentoring communities show a monthly price, and 1 of those 3 are free or under $25 a month. Anyone who states a price plainly is already unusual.
Based on 3 listings with a published price, last recomputed 3 hours ago.
Proof the model works
Real communities from the index, nearest your suggested price band.
The Joint440 members · Swarm$49.92/mo- 2 more comparables in the full report
Suggested model
What to charge, the format to run and the weekly cadence that fits your hours.
Unlock with your email ↓How to get the first members
The three channels that fit your audience, format and hours, with a first step for each, and the ones to avoid.
Unlock with your email ↓Narrower niches worth going after
Narrower segments inside your category, each with the search term and difficulty behind it.
Unlock with your email ↓Where to build it
Because you want members on camera, which is its default interaction model, and video-first trust is what earns a premium price.
Because owning the brand end to end supports premium positioning.
Swarm is operated by Growth Maps Media Ltd, which also operates this index. The scoring used is a fixed, independent rules table that applies no preference to Swarm, and ties are broken away from it.
Other Coaching & Mentoring examples
- Low-ticket course to a large audience
- Discussion-led, to a warm audience
- Mixed format, mid-sized audience
- Live sessions as a side income
Generated from the same six answers the Idea Finder asks, against live data from the Coaching & Mentoring category. No real person’s report is published here.